3 of My Favorite Business Books – Have You Read Any of These?

James Altucher once said, “Read every book, blog, website, whatever about what you want to be an expert in.”

When I got my start in the business world, books became some of my best friends. They spoke to me in ways mere humans could not, they were a constant companion when there was no one on the other end of the phone to call, they were there in hotel rooms and on airplanes.

These are some of my recent favorites – so whether you’re looking for a fresh source of inspiration, education, or just plain entertainment, consider checking these out. There are lots of great titles out there, but these have been really meaningful to me.

Book 1: The Introvert’s Edge

This book explains that selling is a skill anyone can learn and master—and introverts are especially good at it once they learn how to leverage their natural strengths. Although the book discusses sales, the systems and principles are useful in any situation. As an introvert myself, I found this book highly useful and I’m applying the systems in my own life.

One of my favorite quotes from this book is:

“Here’s the advantage in sales we introverts have over our extroverted peers: We don’t rely on our personality. In the absence of natural talent, we have to rely on a process … and in the long-run, process beats personality. Every time.”

If you’d like to get it on Amazon, here’s the link.

Book 2: The Little Things

I’ve been told hundreds of times “Don’t sweat the small stuff” and “Ignore those piddly details.” But, what if that advice was wrong? This book is a collection of wonderfully told stories that illustrate situations where the little things changed everything. This book has changed the way I think about the details of my business.

One of my favorite quotes from this book is:

“Your life’s compass responds to the same principles and yields the same measure of movement as the compass on a boat.  Small moves can equal great gains.  In fact, when small moves are repeated consistently over time, you’ll one day look up and realize you’ve traveled all the way from where you were to exactly where you always dreamed you’d be.”

If you’d like to get it on Amazon, here’s the link.

Book 3: Lingo

The best way to have a successful business is to work with your ideal clients or customers. These clients value your offering and pay you what it’s worth – and they are fun to work with. But, many businesses struggle to find these ideal clients.  This book teaches you how to speak your clients’ secret language, which makes your business irresistible to those ideal clients.

One of my favorite quotes from this book is:

“The most important reason familiarity is an essential part of speaking your audience’s secret language is that familiarity will attract your ideal customers and filter out the rest.”

If you’d like to get it on Amazon, here’s the link.

What are some of your favorite books? I would love to hear about them. Please leave a comment below!

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(2) comments

Valerie May 1, 2018

Awesome book suggestions Steve! Thank you for sharing them!

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    Steve Sponseller May 1, 2018

    Thanks Valerie – I hope you enjoy reading the books.

    Reply
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