Stop Putting your Most Valuable Assets at Risk
If you’re like most people, you are failing to protect a critical business asset – your intellectual property.
I know what you are thinking, “I’m not in the technology industry, so my business does not have any intellectual property.”
That’s a common, but incorrect, assumption!
When you think of intellectual property, you may envision technology companies and the latest life-changing inventions discussed in the news. That’s perfectly normal!
But, I get puzzled looks when I tell people that entrepreneurs, authors, speakers, thought leaders, coaches, consultants, and all other types of business leaders create intellectual property in the day-to-day operation of their business.
Yes, it’s true!
Every business that’s been in operation for at least a few weeks has created intellectual property.Continue reading