How to Identify Inventions that need Protection

I’m frequently asked how to identify inventions during product development or after a new product is finished. Here are three things to consider when looking for inventions.
1. What are the key features or benefits of your new product that distinguish it from other products in the market? For example, does your new product automate processes or provide other benefits to the user that are difficult to obtain with other products (from competitors). What features do your customers “love” or get rave reviews? These distinguishing features do not have to be revolutionary ideas – most inventions are incremental improvements. For example, I recently worked with a company that automates many of the steps for printing custom documents with specialized bindings. The individual steps have been done by other companies (manually), but my client was able to automate the process which eliminates many printing errors, saves money (fewer human hours), and speeds up the process (by eliminating human delays). This automation of document printing systems can be patented.
2. What obstacles/problems have you encountered when developing your new product? Often, the solutions to those obstacles/problems are inventions. If there was a simple solution, it would likely have been easy to find. If there isn’t an off-the-shelf solution, then you may have an invention that can be protected with a patent.
3. What new services or activities are made possible by your new product (that were not previously available or not possible)? Does your system create new types of activities that were never offered before? For example, if you automate several processes, what new activities or categories of services are now available? In the printing example I mentioned above, the company is using artificial intelligence (AI) algorithms to optimize the layout, organization and binding of each print project. The AI algorithms allow the system to learn from previous print projects and continually improve. This type of detailed analysis and data tracking was not feasible for humans to handle (too much data to analyze manually), so AI is creating a new category of printing service. These types of inventions should be evaluated for patent protection.
Keep these three topics in mind as you develop new projects and set aside time after a project is finished to identify critical inventions in that project. These inventions are valuable and may give you a competitive advantage with your new product.
Do you have questions about how to protect your inventions? I can help.
Apply for a complimentary Intellectual Property (IP) Strategy Session where we will review your current IP situation and identify actions you can take to build or strengthen your IP protection.


“Patent Pending” is a designation used to indicate that a patent application has been submitted to the U.S. Patent and Trademark Office (USPTO) for an invention. Using the “Patent Pending” designation on your product, and marketing materials associated with the product, may discourage competitors from copying your product.
A provisional patent application (PPA) is a fast and cost-effective tool to protect your valuable inventions. A PPA establishes a filing date for your invention in the U.S. Patent and Trademark Office (USPTO) and provides 12 months to decide whether to file a “traditional” non-provisional patent application. During those 12 months, you can continue to develop the invention, test the commercial value of the invention, and seek investors, business partners, and licensing opportunities.
July 1 marks the midpoint of the year. This is a perfect time to assess your intellectual property (IP) situation. If you’ve been neglecting your IP, you are not alone. Many tech company leaders I’ve talked with have done nothing in the first six months of 2019 to identify and protect their IP assets.
Many people are familiar with “traditional” patent applications, which are referred to as non-provisional patent applications.
Most technology companies take a haphazard approach to protecting their vital intellectual property (IP) assets. They have no system to identify innovative ideas, prioritize which ideas are the most valuable, and build a strong IP portfolio filled with strategic inventions.

