Many factors can affect your ability to innovate and think creatively. Location, noise/activity level, and time of day all have an influence on your innovative thinking. An article in Fast Company suggests that the image of a conventional light bulb (an incandescent bulb) improves a viewer’s insight and creative thinking. Click here to read the full article in Fast Company.
The light bulb is used regularly as an indicator of creative ideas and innovations. However, this article (and the related study) suggests that surrounding yourself with innovative objects or symbols – such as the conventional light bulb – improves creativity. This study compared the performance of participants who viewed a conventional light bulb as compared to those who viewed an overhead fluorescent light.
The results of the study are based on the presence of the light bulb, not the actual light emitted by the bulb. The bulb itself can be disconnected from an electrical socket and still have a positive influence on a person’s thinking ability. The “power” of the conventional light bulb appears to be its symbolic value as an indicator of innovation and creative thinking.
What other symbols come to mind when you think of Innovation?
Steve Sponseller is an Intellectual Property Attorney and Innovation Strategist. He has 25 years of experience helping more than 1000 inventors and business leaders identify, develop, and protect innovative ideas. Get a complimentary copy of his Innovation Strategy Checklist to start creating a steady stream of innovative ideas that give your company a competitive advantage.