Camela and I discuss B2B marketing. In particular, Camela explains “The War Between Art & Science” – which includes issues related to digital marketing in today’s world.
We also talk about the ability to track and analyze results in different types of marketing.
“We now have the ability to measure the impact of the creative item we’re testing.” – Camela Thompson
Today on the Tech Leader Talk podcast:
- How to solve the conflict between art and science in marketing
- A common website problem you can easily fix in a few minutes
- How Camela’s background in data has helped her succeed as a marketer
- B2B priorities for tech companies
- Modifying your website pages based on who is viewing the content
Connect with Camela Thompson:
Thanks for listening!
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