Category Archives for "Podcast"

Don’t let your inventions slip through the cracks – Steve Sponseller

 

In this solo episode, I talk about the importance of identifying all inventions created throughout your organization. Identifying every invention created by your team is more complicated than simply asking, “What have you invented lately?”

Invention identification is critical because you can’t protect an invention if you don’t first identify it.

Listen to this episode so you understand how to identify every invention created by your team.

“Solutions to difficult problems are a great place to look for inventions.” – Steve Sponseller

Today on the Tech Leader Talk podcast:

– Why many people fail to identify inventions

– The importance (and value) of incremental inventions

– Discovering hidden inventions with Invention Mining

– A simple approach for capturing invention details

– Be proactive and make inventing fun

Questions?

If you have any questions about identifying your critical inventions, contact me to schedule a Free Introductory Call so an important invention doesn’t fall through the cracks.

Contact me via email: Steve@SteveSponseller.com

Or visit my website: https://www.SteveSponseller.com

Thanks for listening!

Be sure to get your free copy of my latest book, Cracking the Patent Code, and discover my proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Growing a software company in today’s business environment – Andrew Butt

On this episode, I have a wonderful conversation with Andrew Butt.

Andrew has launched and grown several technology companies. He has also served on the Board of Directors for multiple companies.

Andrew it the co-founder and CEO of Enable, which is a cloud-based B2B (Business to Business) software tool for rebate management. Enable’s software tool is used by distributors, wholesalers, and manufacturers across over 50 industries.

“Cloud-based opportunities are bigger than ever.” – Andrew Butt

Today on the Tech Leader Talk podcast:

– Key lessons learned from launching several tech companies

– Tips for growing a venture-backed company

– Critical trends that are impacting technology companies

– Why Focus is so important for tech company leaders

Resources Mentioned:

Book: The Five Dysfunctions of a Team by Patrick Lencioni

Book: The Advantage by Patrick Lencioni

Connect with Andrew Butt:

LinkedIn: https://www.linkedin.com/in/awbutt/

Website: https://www.enable.com

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Understanding critical patent filing deadlines – Steve Sponseller

In this solo episode, I talk about patent filing deadlines that are important to tech companies and inventors.

There are three important activities that automatically trigger a 12-month deadline in the United States for filing a patent application to protect your invention. In most situations, if you miss this deadline, you forfeit the ability to protect the invention. This often means your competitors can freely use that invention in their products because you can’t protect it with a patent.

Unfortunately, many business leaders are unaware of this deadline and inadvertently lose patent rights to their inventions.

Too often, I’ve had to tell company leaders, “It’s too late to protect your invention.”

Listen to this episode so you understand the deadlines and make an informed business decision before forfeiting your patent rights.

Today on the Tech Leader Talk podcast:

The three activities that trigger a 12-month patent filing deadline:

– Public disclosure of the invention

– Sale of a product that contains the invention

– An offer to sell a product that contains the invention

Solution:

– Identify all of the three triggering activities.

– If the invention is valuable to your business, file a patent application BEFORE the 12 month deadline.

Questions?

If you have any questions about these deadlines, contact me to schedule a Free Introductory Call so you don’t forfeit any critical patent rights.

Contact me via email: Steve@SteveSponseller.com

Or visit my website: https://www.SteveSponseller.com

Thanks for listening!

Be sure to get your free copy of my latest book, Cracking the Patent Code, and discover my proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Optimizing website content for each individual visitor – Arthur Root

On this episode, I have a wonderful conversation with Arthur Root.

Arthur is the founder of Nostra AI, an Artificial Intelligence marketing company that is utilized by a wide range of companies, from publicly traded companies to small businesses. Nostra has developed an easy-to-use content optimization system that uses AI to efficiently optimize web pages.

Arthur is knowledgeable about AI, marketing, raising VC financing, and entrepreneurship.

“AI can do what’s impossible for humans.” – Arthur Root

Today on the Tech Leader Talk podcast:

– The current best practices for web site design

– How AI is impacting web site design today

– What does your website need before you consider using AI

– Managing your website based on consumer sentiment

Resources Mentioned:

Book: Code Breakers by Walter Isaacson

Connect with Arthur Root:

Email: arthurroot@nostra.ai

Website: https://www.nostra.ai/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

AI apps to turn your website into a conversation – Anu Shukla

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On this episode, I have the pleasure of talking with Anu Shukla.

Anu is a serial entrepreneur with more than 25 years of high-tech industry experience. She is an active angel investor personally supporting and investing in women and minority led enterprises.

Anu has founded and exited several software companies: ranging from a Fintech loyalty currency company to Adtech and marketing automation companies. She has successfully exited two startups with $600M in enterprise value.

In her current role, Anu is a Co-founder and Executive Chair of Botco.ai, an emerging player in the application of AI/NLP to enterprise marketing automation.

And, she is named as an inventor on four patents based on her work in the technology industry.

“You want to turn your website into a conversation.” – Anu Shukla

Today on the Tech Leader Talk podcast:

– The best way to start integrating chatbots into your business

– Current marketing automation breakthroughs using AI and other technologies

– Marketing trends that use AI to stay nimble and campaign-driven

– The art and data science of marketing

Resources Mentioned:

Get a free copy of Anu’s Book: 25 Best Practices to Turn Your Website Into a Conversation

Connect with Anu Shukla:

LinkedIn: https://www.linkedin.com/in/anushukla/

Website: https://www.botco.ai/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his
proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

The intersection of art and technology – Sam Fry and Richard Adams

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On this episode, I talk with Sam Fry and Richard Adams.

Sam works at the intersection of innovation, technology, and art. He works for a technology company during the day and speaks to artists about technology at night.

Richard describes himself as an artist, musician, educator, and emerging tech architect.

Sam and Richard host a podcast called TECHnique where they where talk to artists about how they are working with technology.

In their Design Thinking series on the TECHnique podcast, Sam and Richard talk with several expert practitioners about Design Thinking.

“Technology has always been a part of art.” – Richard Adams

Today on the Tech Leader Talk podcast:

– What Sam and Richard learned from interviews with Design Thinking experts

– Learning from the intersection of Art and Technology

– Advantages to failing fast and failing often

– Using Design Thinking techniques to solve problems

– The human element of Design Thinking

Resources Mentioned:

UK Design Council’s Double Diamond framework: https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond

Connect with Sam Fry and Richard Adams:

LinkedIn (Sam Fry): https://www.linkedin.com/in/samueljfry/

LinkedIn (Richard Adams): https://www.linkedin.com/in/dickyadams/

TECHnique podcast: https://podcasts.apple.com/gb/podcast/technique/id1123475818

Twitter (Sam Fry): @SamuelJFry

Twitter (Richard Adams): @DickyAdams

Twitter (Technique Podcast): @TechniqueUK

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Finding the right marketing technology for your business – Mike Geller

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On today’s podcast episode, I’m talking with Mike Geller, who is the Chief Technology Officer at Tegrita, a marketing technology consulting firm. He is also a co-author of the book “CMO to CRO – The revenue takeover by the next generation executive.” This book describes how an organizational restructure, combined with effective technology, can exponentially increase a company’s revenue.

Mike attended Ryerson University in Toronto and has 15 years of experience with marketing technology. Mike describes himself as a coffee snob, a Trekkie, a husband, and a proud dad to two beautiful children.

“Don’t buy technology that is oversized for your business. ” – Mike Geller

Today on the Tech Leader Talk podcast:

– How to find the best technology for marketing your business

– Why “adding more technology” won’t fix marketing problems

– Current marketing automation trends

– What you should do first to boost your marketing effectiveness

– Questions to ask when looking at new technology tools

Resources Mentioned:

Book: CMO to CRO- The revenue takeover by the next generation executive

Connect with Mike Geller:

LinkedIn: https://www.linkedin.com/in/mikegeller/

Tegrita Website: https://tegrita.com/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Scaling your tech company to $1 Billion – Paul Ruppert

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Listen in as Paul Ruppert and I talk about how he has scaled tech companies to $1 Billion and lessons he’s learned from helping generate $400 Million in B2B enterprise sales. Paul also shares his experience with improving customer engagement.

Paul is the CEO of Global Point View and provides strategic advice to tech companies on high-stakes sales and cross-border negotiation. Paul is a Harvard graduate and is named as an inventor on two U.S. patents.

Paul worked for 12 years as a Federal Trade Lobbyist, serving Congress and multiple White House administrations. He also has 20 years of experience with CpaaS (Communication Platform as a Service), messaging, and customer engagement.

“Almost all things are globally scalable.” – Paul Ruppert

Today on the Tech Leader Talk podcast:

– The importance of network capability in scaling your business

– Understanding your value proposition for business growth

– How to select your initial customers

– Building out your architecture for expanding your business

– Customer engagement techniques that are working today

Resources Mentioned:

Book: https://www.amazon.com/Blitzscaling-Lightning-Fast-Building-Massively-Companies/dp/1524761419by Reid Hoffman

Connect with Paul Ruppert:

Paul’s Website: http://globalpointview.com/

Email: pruppert@gpvltd.com

LinkedIn: https://www.linkedin.com/in/paulruppertintl/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book/.

Customer Success Requires a Great Onboarding Process – Jeff Kushmerek

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On this episode, Jeff Kushmerek and I talk about software startups and building customer success teams.

Jeff has more than 20 years of experience with software startups. He started working as a developer in the 90’s, and has been part of teams at Endeca (purchased by Oracle), Brightcove, and Virgin.

While at Brightcove, Jeff started to notice the change from on-premise software to SaaS (Software as a Service), and how that was affecting customer onboarding and implementation. Then, when he was at Virgin, he noticed the need for more specialization on customer success teams.

For the last 10 years, Jeff has been working with companies to make the continuous improvements to Customer Success and Professional Services teams that are needed. Jeff understands that many factors have an impact on the important first steps that create customer satisfaction and customer retention.

Along the way, Jeff has coded, managed products, created teams, fixed teams, and rolls up his sleeves to help wherever needed.

“Customer success starts before the sale.” – Jeff Kushmerek

Today on the Tech Leader Talk podcast:

– Why should the customer support team get involved before a deal is closed

– The importance of having a dedicated support team

– New software tools that help with customer success operations

Resources Mentioned:

Book: Never Split the Difference by Chris Voss

Connect with Jeff Kushmerek:

Jeff’s Website: www.jeffkushmerek.com

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book/ .

Your Business Needs Artificial Intelligence – Marco Silva

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In this episode, Marco Silva and I have a great discussion about artificial intelligence and cloud technologies.

Marco lives in Portugal and is a Cloud Solution Architect for Microsoft with many years of experience. As a Cloud Solution Architect, he challenges customers with new ideas and new ways to use cloud technologies.

Marco has experience in Computer Engineering, Artificial Intelligence, and Computer Graphics. He is part of the AI Ambassador team at Microsoft, which means he empowers people to leverage AI and create new uses of AI.

Marco is also a professional speaker and teaches courses on Artificial Intelligence and Machine Learning at ISEG in Lisbon, Portugal.

“Simulated environments are necessary for learning anywhere.” – Marco Silva

Today on the Tech Leader Talk podcast:

– Why every business needs AI

– New business models that didn’t exist until a year or two ago

– Digital transformation includes looking at AI for your business

– A new pricing model for Rolls-Royce airplane engines that optimizes AI

– What you must have to effectively use Machine Learning in your company

 

Resources Mentioned:

Microsoft Mesh – A collaboration and communications platform developed by Microsoft.

 

Connect with Marco Silva:

LinkedIn: https://www.linkedin.com/in/marconsilva/

 

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book/ .