Stop Putting your Most Valuable Assets at Risk

If you’re like most people, you are failing to protect a critical business asset – your intellectual property.

I know what you are thinking, “I’m not in the technology industry, so my business does not have any intellectual property.”

That’s a common, but incorrect, assumption!

When you think of intellectual property, you may envision technology companies and the latest life-changing inventions discussed in the news. That’s perfectly normal!

But, I get puzzled looks when I tell people that entrepreneurs, authors, speakers, thought leaders, coaches, consultants, and all other types of business leaders create intellectual property in the day-to-day operation of their business.

Yes, it’s true!

Every business that’s been in operation for at least a few weeks has created intellectual property.

In fact, for many entrepreneurs and businesses, intellectual property is their most valuable business asset.

For example, you may not realize that articles, books, website content, PowerPoint slides, product names, advertising slogans, and customer lists are all intellectual property. Since people don’t recognize this intellectual property, they fail to protect those valuable business assets.

I don’t want you to make that mistake!

This one piece of knowledge can make a big difference in your business. By learning to identify and protect your intellectual property, you are far ahead of the average business owner. This knowledge lets you take steps to safeguard those critical business assets.

I encourage you to develop a habit of recognizing the intellectual property you (and your team members) are creating every day. And, appreciate the value of those assets.

Here’s a great way to start:

Take some time to review everything that has already been created in your business. Prepare a list of the creative works and continue adding to the list as you and your team members develop new creative works.

Here are some examples of intellectual property you may be creating:

  • Articles
  • Books (or e-books)
  • Website content
  • Advertising/marketing content
  • Presentation slides
  • Graphical designs
  • Photographs
  • Audio recordings
  • Video recordings
  • Company logo
  • Company name
  • Product names
  • Advertising slogans or phrases
  • Customer lists

After you create your list of intellectual property assets, consider protecting those assets just as you would protect any other valuable business asset.

For more information about protecting your intellectual property, click here to get my Free Intellectual Property Checklist at

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(2) comments

Kimberly Schramm July 8, 2018

Important and timely information. Thanks for sharing, Steve!

Steve Sponseller July 8, 2018

Thanks Kimberly, I’m glad you found the information useful.

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