The War between Art & Science in B2B Marketing– Camela Thompson


On this episode, I talk with Camela Thompson, who is the VP of Marketing at CaliberMind, which provides a B2B platform for revenue insights. She is also a thought leader, an entrepreneur, a podcaster, and an author.

Camela and I discuss B2B marketing. In particular, Camela explains “The War Between Art & Science” – which includes issues related to digital marketing in today’s world.

We also talk about the ability to track and analyze results in different types of marketing.

“We now have the ability to measure the impact of the creative item we’re testing.” – Camela Thompson

Today on the Tech Leader Talk podcast:

  • How to solve the conflict between art and science in marketing
  • A common website problem you can easily fix in a few minutes
  • How Camela’s background in data has helped her succeed as a marketer
  • B2B priorities for tech companies
  • Modifying your website pages based on who is viewing the content

Resources:

Connect with Camela Thompson:

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

How to Optimize Business Operations Using AI– Prabhjot Singh


On today’s episode, I will be talking with Prabhjot Singh about his experience as a serial entrepreneur and his strong background in business and technology.

In his current role at Pyze, he develops solutions for businesses to increase productivity using a low code, AI-powered process intelligence platform.

He is passionate about operational excellence and process improvement. During our interview, Prabhjot provides tips on how businesses can improve business operations using AI-driven process intelligence and analytics.

“There’s no substitute for talking with your customers and understanding their challenges.” – Prabhjot Singh

Today on the Tech Leader Talk podcast:

  • Implementing AI-driven process intelligence and analytics to improve operational efficiency
  • How the idea behind Pyze was created
  • Understanding and improving your business processes
  • The importance of trust and transparency as a tech leader
  • Benefits of one-on-one meetings with team members

Connect with Prabhjot Singh:

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Building Solutions, not just Technology– Sagi Brody


On today’s episode, I am talking with Sagi Brody about cloud-based technology.

Sagi is an expert in digital evolution, data recovery, and compliance. He is the CTO at Opti9, which is a hybrid cloud solution provider.

We discuss the importance of building solutions, not just technology. We also talk about how Sagi and the team at Opti9 use innovation to build valuable solutions.

As a patent attorney, I work with inventors every day, so I really enjoyed talking with Sagi about his approach to innovation.

The information shared by Sagi will be valuable in your business.

“There is no single platform that’s best to host all of your workloads.” – Sagi Brody

Today on the Tech Leader Talk podcast:

  • How to build solutions, not just technology
  • Managing complexity creep
  • Benefits of identifying problems faced by your clients
  • Striving for simplicity and reducing complexity
  • Combining innovation with building solutions

Connect with Sagi Brody:

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Using Data Analysis to Better Represent Reality– Taylor Murphy


On this episode, Taylor Murphy and I talk about analyzing data and his expertise in data engineering.

During his career, Taylor has been leading and building data-informed teams. He describes himself as a scientist, engineer, and data geek who loves pulling data from everywhere to discover meaningful insights hidden in the numbers.

Taylor explains the different types of data analysis and the questions you need to consider before starting any data analysis project. If you don’t answer these preliminary questions, your results may not have any value.

Taylor and I also discuss how organizations can best use their data to make smart business decisions.

I encourage you to listen as Taylor shares valuable tips you can use to grow and strengthen your company.

“Data analysis allows us to better represent reality.” – Taylor Murphy

Today on the Tech Leader Talk podcast:

  • Questions to ask before starting a data analysis project
  • The impact of data on people’s lives
  • The difference between descriptive analytics and predictive analytics
  • Finding insights in large sets of data
  • Using manual processing prior to automated data processing

Connect with Taylor Murphy:

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Lessons from a Serial Entrepreneur – Rob Whalen


On today’s episode, I’m talking with Rob Whalen about his experience at several technology companies including the company he co-founded, PTO Exchange.

As a serial entrepreneur, Rob discusses when he believes it’s time to “switch” to a new opportunity. He also talks about how his degree in accounting gives him an edge as an entrepreneur.

I love hearing stories about how new business ideas come about. When working with inventors, I always want to hear about how the inventors came up with a particular invention.

During our discussion, Rob shares how a meeting at his house generated the idea behind PTO Exchange. Anyone listening to this episode can do the same thing!

Rob also talks about how his current company found its first customers and how they needed to make some changes early on to attract their “real” target customers.

“I look at money as someone’s time that they worked to make that money.” – Rob Whalen

Today on the Tech Leader Talk podcast:

  • Testing demand for a product before launching the company
  • Deciding when to “switch” to a new entrepreneurial opportunity
  • How the idea for PTO Exchange came about
  • The importance of failing
  • How PTO Exchange helps companies attract and retain employees

 

Connect with Rob Whalen:

 

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Protecting your Business from API Security Threats – Rob Dickinson


On today’s episode, I’m talking with Rob Dickinson about APIs (Application Programming Interfaces). Think of APIs as software tools that allow two applications to talk to each other.

Rob has lots of experience working with APIs at several large technology companies. Even if you don’t work with APIs, Rob will be discussing security issues that companies need to be aware of related to APIs.

Rob will also share the story behind the idea for Resurface Labs, which he co-founded.

There are many security threats facing companies today. Rob will explain the threats related to APIs and how to minimize those risks.

“85% of worldwide traffic over the internet is through APIs according to Gartner.” – Rob Dickinson

Today on the Tech Leader Talk podcast:
– Why APIs are so important today
– Security issues associated with APIs
– How companies can prepare for coming API changes
– APIs are changing your company boundaries
– Tips for making important business decisions

Connect with Rob Dickinson:
LinkedIn: https://www.linkedin.com/in/robfromboulder/
Twitter: https://twitter.com/robfromboulder
Website: https://resurface.io/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his
proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Growing Multiple Tech Companies Using Different Approaches – Girish Redekar

On today’s episode, I talk with Girish Redekar about his experience launching two tech companies.

Girish is an entrepreneur and he is passionate about programming. One of the companies he founded, Recruiter Box, grew to 2500 customers, and had a successful exit. He then founded his current company, Sprinto.

Girish has an interesting perspective. He bootstrapped his first company and grew it to an eight figure exit. But he’s taking a different approach with his current company.

Launching and growing tech companies is an important topic. In this episode, Girish provides some valuable information related to growing a company, planning an exit, and more.

“Get married to problems, not solutions.” – Girish Redekar

Today on the Tech Leader Talk podcast:

– The ideas behind launching Recruiter Box and Sprinto
– How these two companies found their first customers
– Tips for growing your tech company
– What Girish learned from overcoming company growth struggles
– Finding the “sweet spot” of clients for your business

This discussion will help you be successful in your business and avoid some common mistakes.

Connect with Girish Redekar:

LinkedIn: https://www.linkedin.com/in/girishredekar/

Website: https://sprinto.com

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Lessons Learned from Interviewing 450 CTOs – Joel Beasley

Joel Beasley is the host of the Modern CTO Podcast where he has interviewed more than 450 technology leaders.

Joel is also a CTO himself – he’s the current CTO of LeaderBits, which helps train people to be successful leaders. The LeaderBits company grew out of the Modern CTO podcast, by identifying the patterns and habits of successful leaders that got them to the top of their organization. The company has trained more than 2000 leaders at companies around the world.

Joel also likes to play the drums and guitar. And he loves spending time with his wife and children.

“The product was a failure because it didn’t solve a problem that was large enough for people to pay money for it.” – Joel Beasley

Today on the Tech Leader Talk podcast:
– Common habits of great tech leaders

– How a new business grew out of Joel’s podcast

– Training people to be successful leaders

– How to make yourself a more valuable team member

– How success grew out of several failures

Resources
Book: Joel’s book, Modern CTO ( https://moderncto.io/book/ )

Connect with Joel Beasley:
LinkedIn: https://www.linkedin.com/in/joelbeasleyleader/

Modern CTO Podcast: https://moderncto.io/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book

Cybersecurity Compliance that is Unique to your Organization – Justin Beals

Justin Beals is the Co-Founder and CEO of Strike Graph, which is a security compliance company. He’s a serial entrepreneur with expertise in Artificial Intelligence, cybersecurity, and governance.
Justin started Strike Graph to eliminate the confusion related to cybersecurity audits and certification processes. He enjoys making arcane cybersecurity standards plain and straightforward to achieve.
In his role as CEO, Justin organizes strategic innovations at the crossroads of cybersecurity and compliance. He focuses on helping customers get significant value from Strike Graph.
Justin has a BA in English and Theater from Fort Lewis College and lives in the Seattle area.

“70% of data breaches are coming from third parties. So, it’s important to ask deep questions about your vendors and their security.” – Justin Beals
Today on the Tech Leader Talk podcast:
– The importance of cybersecurity audits and certification processes
– A first step for companies to strengthen their cybersecurity
– How a BA in English and Theater is helpful in the tech world
– Establishing a culture of employee growth
– The value of Improv to your sales team

Resources
Book: 1491: New Revelations of the Americas Before Columbus by Charles C. Mann – https://www.amazon.com/1491-Revelations-Americas-Before-Columbus/dp/1400032059

Connect with Justin Beals:
LinkedIn: https://www.linkedin.com/in/jubeals/
Website: https://www.strikegraph.com/

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Leading in the IT World – James Fair


James Fair has more than 35 years of experience in IT (information technology) and leadership. Today, he combines his love of IT and cybersecurity with his passion for Leadership development.

James started as an entry-level technician and worked his way through many positions to become a Senior Vice President. During that time, he gained significant experience in all aspects of IT.

Now, James teaches other IT professionals and IT leaders how to create high-performance teams through people-first focused leadership. He teaches these principles to corporate teams as well as individuals.

“Transformative and inspirational leaders aren’t born, they’re made.” – James Fair

Today on the Tech Leader Talk podcast:

– James’ unique perspective on IT issues after working in many IT roles

– How companies can keep up with the constantly changing cybersecurity landscape

– The biggest cybersecurity mistake made by small companies

– The point at which a company should consider outsourced IT services

– A discussion of people-first leadership

Resources
Book: Dare to Lead by Brene Brown – https://brenebrown.com/book/dare-to-lead/

Connect with James Fair:

LinkedIn: https://www.linkedin.com/in/jamesmfair/

Website: https://executech.com

Thanks for listening!

Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

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